Video

Video is the future of brand advertising on the web. But creating compelling video campaigns requires skills, expertise and coordination. DoubleClick Video is proud to offer the very latest in cutting-edge video capabilities. From standard in-banner video to live video which is streamed directly into an ad unit, our team is ready to help make your campaign a reality. DoubleClick Video works in any ad format, and since it is Flash-based, you can layer interactivity on your video. With advanced tracking in DART, you can track video ad elements and get results in one clear, concise report.

	The Big Picture™ The Big Picture is a striking and original way to present video content within a rich media ad. The video automatically plays after the page has politely downloaded, immediately grabbing the user's attention. The video can then seamlessly expand and turn on sound when the user interacts. This type of video implementation is ideally suited for enhancing expanding ads.
	The Fullscreen Experience™ Take your video ad to its ultimate potential with full screen viewing. The patent-pending Fullscreen Experience allows the viewer to access your video in full screen mode (like a DVD) from a standard ad unit without any special browser plugins or the latest version of Flash.
	HD Video Showcase your brand messaging with the quality it deserves. This feature allows advertisers to utilize the latest video technology from Adobe to show HD quality video within a banner ad unit without degradation of quality or excessive download times. Use HD Video to maximize the effectiveness of rich media with eye-popping and captivating video.
	In-Banner Video Whether your goal is to incorporate broadcast assets into your online campaign or show a product demo in your banner, there's no better way to appeal to audiences and convey your brand than with video.
	iPod and Embedded Video Don't stop at the ad unit. If users like your video ad, let them download it to their iPod or embed code in their social networking webpage. Once a video is downloaded you can stream "extras" and other content to the user to continue the dialog and enhance your brand association. Embedding video into a social networking page extends your reach for free and speaks directly to your audience.
	Live Streaming Bring the excitement and timeliness of a live broadcast into your rich media creative with live streaming. Brought to you by the DoubleClick Innovation Lab, live streaming ads are ideally suited for highlighting entertainment events or product launches.
	Original Video/Greenscreen Video shot for the web is dramatically more effective and engaging for users. Our creative department helps you edit specialized greenscreen footage or other web-specific video content and then helps incorporate this footage into custom rich media ad units.
	The Sweet-Spot™ Drive video interaction by letting users to click on multiple elements throughout a video. On a click, additional brand messages or interactive options can appear within your ad unit or a custom landing page can be opened. The Sweet Spot is a great way to convert passive viewing into engagement.
	Teaser Video ads have proven effectiveness in brand awareness and message association. However, video remains a small portion of media plans due to increased cost. DoubleClick solves this challenge with the Teaser. The Teaser is an in-page unit that plays about 10 seconds of auto-initiated video. This short format provides the benefits of video with the cost-effectiveness that media planners need.