Understanding the consumer--and the messages and offers that drive response--is the goal of every advertiser. But achieving that goal is more elusive than ever, with today's complex marketing and communications strategies, growing number of media channels, and increasing variety of ad formats. DoubleClick's DART for Advertisers (DFA) offers just the right tools to help you navigate the rapidly-shifting digital advertising landscape.
DFA is an ad management and serving solution that can help you manage the entire scope of your digital marketing program. Whether you work alone or with a team of 100, you can rely on DFA's streamlined workflow, redesigned trafficking system, and powerful reporting features to:
- Manage, traffic, serve, and review your online display, rich media, and search marketing campaigns across channels.
- Automate manual and time-consuming trafficking tasks.
- Enjoy consistent measurement and understand how customers interact with your brand across all channels in your online media plan.
- Turn marketing dollars into profit.
Find out more about the efficiencies you'll gain with the new DFA trafficking system.Advanced targeting brings you closer to your audience
DFA’s sophisticated targeting ensures your ads reach the right audience. Choose from a variety of targeting options, including:
- Audience segment
- Geography by DMA, countries, states, ZIP, and area codes
- Dayparting
- Website content, categories, and site placements
- Browser type and operating system
- Keywords
Creative optimization puts your best ads forward
With DFA creative optimization, you can adjust your campaigns to serve only the best-performing creatives based on criteria and goals you set. For example, you can optimize by clickthrough rate, post-click conversion activities, or post-impression activities. Also, DFA's minimum percentage feature prevents creative burnout and drop-off of ads that might improve over time. As a result, you won't need to monitor your campaign placements and creatives constantly or wait for publishers to replace poorly-performing creatives.
Integrated reporting clarifies results
Report Central, DFA’s reporting dashboard, provides data for your online media plan, including display ads, rich media, video, and search. You can customize and save frequently-run reports, view performance data across multiple web channels, and automate report delivery.
A unified platform improves efficiency
DFA shares the DART platform with MediaVisor, DART Search, DoubleClick Rich Media and Video, and the DoubleClick Advertising Exchange. Together, these solutions can help you master even the most complex online advertising strategy.