DART Enterprise

You want full control of your digital advertising business. However, sometimes it feels like it’s your advertising business that’s in control. Trafficking issues, overly complex workflows, discrepancies, billing—where do you find time to focus on the important things like strategy and revenue?

DART Enterprise (DE) puts you where you want to be: in command of your digital advertising business. DE’s licensed advertising management and delivery software allows businesses to sell, deliver, report on and bill advertising inventory using their own infrastructure. You obtain higher revenue, streamlined processes, lower operating costs—and full control (including owning your own data).

DE helps to build your advertising revenues, making it easy for you to:

  • Generate higher revenues in both web and non-web environments. Go beyond the web - serve ads in digital out-of-home environments like jukeboxes and kiosks, iTV, mobile devices, and more.
  • Keep clients happier by eliminating losses from discrepancies and make-goods. DE boasts zero counting discrepancies with DART for Advertisers solution - DoubleClick’s robust online ad management, serving and reporting solution.
  • Raise the value of your inventory with powerful targeting and ad delivery controls for your advertisers.
  • Differentiate your site with the latest innovative ad formats from DoubleClick Rich Media and Video.
  • Achieve unsurpassed insight with robust, customizable reporting and dashboards.
  • Optimize inventory with highly accurate forecasting.

Gain a command view of your digital advertising business

DART Enterprise provides powerful reporting tools and dashboards that support your sales efforts. You can show prospects and customers the full value of your Web site with metrics for almost any type of ad interaction, (e.g. time spent interacting with an ad, not just impressions and clicks). Share specific reports with your advertisers to demonstrate performance and value. Create dashboards customized to your role and your business.

The power of the platform: maximize revenue and improve efficiency

DART Enterprise shares the DART platform with DART Adapt, DoubleClick In-Stream, DoubleClick Rich Media and Video, and the DoubleClick Advertising Exchange so they all work together seamlessly. Combined, these solutions deliver a powerful, integrated suite of solutions to help you maximize revenue across your entire inventory.

Keep worry-free with DoubleClick’s reliability and scalability

There’s no need to worry about capacity, scale or downtime. DE grows with your company. It’s the most scalable, reliable software in the industry, with a proven capacity to handle delivery of more than four billion ads per day.