DoubleClick In-Stream

As a Web publisher, you want to monetize your video assets and reap the benefits of this growing medium. And you want to do it while maintaining control of your audience’s video experience.

DoubleClick In-Stream simplifies the management of in-stream video advertising in Real Media, Windows Media and Flash formats. It provides your sales team with accurate in-stream inventory forecasts: they’ll know exactly what’s available to sell.

DoubleClick In-Stream empowers your operations team with the power of DART targeting and reporting to better execute the most complex campaigns. Sophisticated capabilities let you integrate non-traditional ad effects like bugs and overlays. You’ll be able to pair video ads with companion rich media ads, generating greater impact and providing advertisers with improved brand awareness.

You Are in Control

You control the user experience—so you can balance the needs of the advertiser with the needs of your audience.

  • DoubleClick In-Stream integrates with most major content management systems and video players in the market today. You aren’t locked into a specific look-and-feel or into a set of business rules.
  • The DoubleClick In-Stream framework is completely customizable. Your business requirements will be met.
  • Leverage DoubleClick Rich Media technology to create engaging, immersive custom ad effects that go beyond pre-roll video.
  • Best of all, deliver measurable results.

Gain insight into viewer behavior with extensive metrics

Industry-leading reporting automatically tracks an extensive set of in-stream metrics. In addition, DoubleClick In-Stream supports third-party tracking, so your advertiser and agency customers can track their in-stream campaigns in their primary ad serving system.

Streamline Operations through the Familiar DART Interface

Your video ads are managed in the same streamlined way as rich media and display ads, thanks to deep integration with DART for Publishers. There’s a single system for all operations workflow to let you handle video trafficking and synchronization of companion ads, all within the DART interface.