Features & Benefits
MediaVisor handles the full scope of your media planning, buying and management efforts. The user-friendly, intuitive interface is fully customizable to suit your unique internal workflow. You can tailor a wealth of templates to meet your organization’s needs. With MediaVisor, agencies and advertisers get rid of the paper chase and have more time to develop innovative and strategic campaigns.
Features
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Benefits
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| Integration with DART Sales Manager |
- Enjoy major efficiencies with proposals and responses within the agency-publisher relationship.
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| Site Directory |
- The convenience of having access to information on over 11,000 publisher sites and the ability to quickly populate this site information into your media plans.
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| Media Plan Wizard |
- Saves you time and energy generating and updating media plans and flow charts.
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| Streamlined RFP and Insertion Order Process |
- Streamlines the entire buying process and because all site negotiations occur within MediaVisor, planners can easily manage and track back-and-forth communications.
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| Managing Agency Terms |
- Being able to have a centralized repository for the terms of publisher negotiations means that all of your media planners are on the same page, using the correct terms, and less prone to error in transactions.
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| Simplified Creative/Site Assignment |
- Streamlines the transition from planning and buying to trafficking as you can easily upload creatives stored in a creative library and associate them to multiple sites
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| Search Keyword Support |
- Results in huge efficiencies when trafficking keyword buys from DART Search into DFA. The Search Keyword Support allows users to associate large keyword lists to site placements
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| Automated Trafficking |
- Significantly reduces errors and trafficking time rendering the need to re-enter data between media plans and ad trafficking obsolete
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| Flexible Reporting |
- More efficiently reconcile your campaign data without having to pull information from multiple sources with MediaVisor’s Media Report feature.
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| Multiple Currency Support |
- Be able to manage large, complex campaigns with multi-national clients as MediaVisor can handle all local currencies around the world.
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| Manage Billing and Financials |
- Dramatically reduces the time it takes to manage the financials of your online campaigns, minimizing errors, discrepancies, and billing-reconciliation headaches.
- Linked to Donovan Data Systems (DDS) for agency billing, so you can seamlessly transfer your media plans into DDS's PrintPak at the touch of a button
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