MediaVisor

MediaVisor helps you manage the entire flow of your media planning, buying and campaign management activities from start to finish. MediaVisor takes typically time-consuming tasks such as RFP creation, insertion and change orders and flow charts and reduces them to just a few clicks.

Site Research to Help Inform Your Media Planning and Strategy

MediaVisor’s is a Site Directory database of more than 11,000 sites. Review technical and qualitative information including media acceptance and audience demographics so you can evaluate the best sites to satisfy your target audience needs and campaign goals.

Tools for Planning the Entire Planning and Buying Process

With MediaVisor, you can develop media plans and flow charts and automatically update them as your campaigns change. The media planning wizard feature lets you select planning information and generate flow charts showing media run dates, planned and actual delivery costs and budget breakdowns by week, month, quarter or year.

Propose to and Negotiate with Sites All From One User-Friendly Interface

MediaVisor is now fully integrated with DART Sales Manager, creating exciting new efficiencies between agencies and publishers. Submit your request for proposals (RFPs) to multiple sites simultaneously. Store negotiated terms for media authorization forms and insertion orders to ensure consistent communications among media planners. Track all the back and forth between agency and publisher typically involved in the pre-buying stage.  These are just some of the ways MediaVisor makes the buying process easier and more efficient than ever before.

And, with a Universal Order Exchange, publishers can now communicate directly with you through their own proposal-building user interface. This innovative development means more accurate proposals and reduced response times for RFPs.

Seamless Trafficking of Your Media Plans into DART for Advertisers

Integration with DART for Advertisers (DFA) means you can easily traffic ads based on your media plans into DFA once insertion orders are approved. Get actual delivery numbers from DFA as well.

Billing and Reconciliations Made Simple

MediaVisor eliminates typical errors, discrepancies and reconciliation headaches. A direct link to Donovan Data Systems (DDS) for agency billing means you can save time and seamlessly transfer media plans into DDS’s PrintPak. The actualization orders feature lets you issue final insertions orders with actualized numbers from the billing reports, eliminating the need to make adjustments manually. For non-Donovan users, you can automate monthly billing reports.